So as I was watching TV, I saw an ad for the new Dairy Queen Value Menu. I wanted to post my gut reaction. When I was treasurer of PSAO, I sold Japanese Snacks with the same basic pricing scheme: # of items + $1. (I wonder if DQ's stops at 4 for $5). Nobody understood the pricing even though I explained it for 3+ years. I just see DQ having many of the same problems, only difference being that many people won't care because of tax and buying other things. I just picture many people still being confused and it leading to much explaining and confusion, since I had similar first hand experience. Just saying...good luck DQ.
Monday, March 23, 2009
Dairy Queen Value Menu
So as I was watching TV, I saw an ad for the new Dairy Queen Value Menu. I wanted to post my gut reaction. When I was treasurer of PSAO, I sold Japanese Snacks with the same basic pricing scheme: # of items + $1. (I wonder if DQ's stops at 4 for $5). Nobody understood the pricing even though I explained it for 3+ years. I just see DQ having many of the same problems, only difference being that many people won't care because of tax and buying other things. I just picture many people still being confused and it leading to much explaining and confusion, since I had similar first hand experience. Just saying...good luck DQ.
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